Why p95 session duration is a misleading quality proxy
Three checkout studies where duration and task success moved in opposite directions.
Journal
Notes from the studio desk
Short essays used in critique. They are not vendor round-ups. Dates follow the Bangkok calendar.
Building a session quality score without vanity metrics
A charter-first method, including when you should refuse to publish a composite.
What Thai product teams get wrong about bounce versus abandonment
Bounce is a landing-page idea. Abandonment is a task idea. Mixing them hides month-end payment failures.
Sampling strategies when you cannot record every session
Stratify, log, and stop pretending the replay UI’s “frustrated” filter is a sample frame.
The quiet cost of silent failures in checkout flows
When the UI says nothing and the session still “completes,” quality programmes go blind.